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© 2019 Espresso All rights reserved

Labello

With Labello holding a No. 1 market positioning in South Africa, expectations are high on any brand innovation. Espresso DBN was briefed to launch Labello’s New Blackberry Shine stick, to a saturated marketplace by positioning the product as a hot new fashion accessory while maintaining a fun-loving, lifestyle partnership positioning in line with the brand DNA.

Strategic roll-out included packaging and shelf-level activation, social media, online influencers, media packs and a powerful competition to ramp up the excitement.

We created a South African first, with an interactive Whatsapp-based entry mechanism that allowed entrants to connect with our hand-picked influencer, share media and receive style tips.


ClientLabelloServicesAdvertising, Branding, ActivationYear2015

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© 2019 Espresso All rights reserved